Karla has played a key role in shaping the Monarch Commercial Advisors brand, marketing, and property marketing platform. Working closely with Dave Lucas, she led the development of the company’s visual identity, brand voice, and strategic positioning in the market.
In designing and implementing the firm’s marketing infrastructure, she integrated technology that supports both marketing and operational functions. From the website build to launch strategy, Karla has ensured that every aspect of the brand is cohesive, compelling, and built for growth.
A critical part of her work has been redefining how the firm approaches property marketing. With 20+ years of experience in commercial real estate, she has an keen understanding of what moves deals forward. Rather than following industry-standard templates, she developed a strategy that emphasizes deep market intelligence and targeted storytelling, ensuring that every listing is positioned to attract the right buyers. This structured, insight-driven approach has become a key differentiator for the firm.
Karla brings a blend of creative vision and strategic execution to every aspect of her work. She continues to refine and expand Monarch's marketing platform, ensuring that both the company and its listings stand out in a competitive market.